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From start up to multi million pound sale of business

From start up to multi million pound sale of business, Plum Baby was launched in 2006 by Susie Willis, a former chef and mother of three.  Susie asked chapman+co for assistance for protecting her new brand, Plum Baby.   Chapman+co advised on the registrability of the brands and then initially protected the house brand in the UK and then overseas. Later trade mark registrations included a sweep of subsidiary brands such as Plum Organics, various pictorial logos and other word brands

 

With the assistance of a private equity firm the business was recently sold to Campbell Soup Company.  The value of the intellectual property rights, subsisting mainly in the registered trade mark rights owned by Plum Baby Ltd was paramount to the value and success of the sale.

 

For assistance with building value in your brands and trade marks please contact rebecca.dobson@chapmanip.com

  Helga has assisted us with various trade mark and patent matters over the years, and has consistently provided professional, high quality, and thorough service. It is always a pleasure to work with Helga, and I would highly recommend her.

Vanessa Crease
South African IP attorney

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